MCLEAN, Va. - This year, thousands of African-Americans will attend family reunions - and two Hilton Worldwide all-suite hotel brands are offering specialized tools and services to eagerly welcome them.  These joyous events attract anywhere from 100 to 400 family members looking to reconnect and have a great time. According to a recent article published by Black Meetings & Tourism, several studies suggest an estimated 90 percent of all family reunions are held by African-Americans.

Embassy Suites Hotels and Homewood Suites by Hilton are teaming up to offer "Count On It," a marketing program designed to help make family reunions easy and stress-free for all participants. By visiting the "Count On It" online hub at, family reunion organizers can find all the information they need to seamlessly manage room bookings, events and special requests, including:

  • A personalized group web page, where everyone attending the reunion can seamlessly book rooms at a special group rate, while sharing reunion-specific details, such as check-in/out dates, directions and event schedules
  • Special offers, such as Weekend Getaway, Leisure Escape and Family Fun discount packages
  • On-site event planning, with assistance from the hotel's meeting planners
  • Hilton HHonors, the free, award-winning guest-loyalty program for Hilton Worldwide's distinct hotel brands. Members can use points to purchase unique experiences, rewards, merchandise and vacation packages, make charitable contributions and more.

"African-American families can count on Embassy Suites Hotels and Homewood Suites by Hilton to help simplify the planning process, and provide spacious two-room suites, free hot breakfast, complimentary evening reception, full kitchens and other amenities that are sure to delight families," said Mary Beth Parks, senior vice president, global marketing, Hilton Worldwide. "With 'Count On It,' families can focus on being together, whether in their suite or at a reunion activity."

To help inspire African-American families to connect and celebrate, Embassy Suites Hotels and Homewood Suites by Hilton are partnering with "The Tom Joyner Morning Show" Meet Ev'ry Listener Tour, with the hotel brands hosting several tour stops for the nationwide live radio show. The tour stops in 45 major cities across the country.

The hotel brands are also partnering with community-based organizations and African-American trade associations to help provide families with helpful information, tips and insights related to family reunion planning and travel; including:

  • Black Meetings & Tourism, a 20-year-old, award-winning, international trade publication for and about the $56+ billion African-American meetings, incentives, leisure and group travel market
  • National Coalition of 100 Black Women, a non-profit organization that leverages tis professional membership base of 60 chapters in 28 states to promote leadership development and gender equity on behalf of black women and girls

For additional information or to book your family reunion, please visit  

*Service of alcohol subject to state and local laws. Must be of legal drinking age.
**Guest pays for groceries. Other restrictions apply.

C. Toni Harrison
Burrell Communications
832.649.3767 ext. 104

Jennifer Hughes
Homewood Suites by Hilton
+1 901 374 6518

Maggie Giddens
Hilton Worldwide
+1 703 883 5346

About Embassy Suites by Hilton
Embassy Suites by Hilton, one of Hilton’s 14 market-leading brands, is dedicated to delivering what matters most to travelers. The full service, upscale brand offers two-room suites, free made-to-order breakfast and a nightly two-hour reception with complimentary drinks and snacks. Both leisure and business travelers looking for a relaxed, yet sophisticated experience will feel right at home with brand-standard amenities like inviting atriums and complimentary 24-hour business and fitness centers. Embassy Suites by Hilton has 245 hotels with 47 in the pipeline. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information, visit or Connect online with Embassy Suites by Hilton at Facebook, Twitter and Instagram.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,200 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi.  Visit for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.